How Publicise Your Book
List all the organisations which might be interested in the subject of the book. This will include local radio, national radio, newspapers including local freebies, TV, magazines, local shops (not just book shops – Tourist Information and small village stores might be interested in carrying a small stock of books of local interest).
Now write some Press Releases to be sent out. If possible find their email addresses. Use these in the first instance but prepare an information pack to be sent as a follow up.
Send review copies to newspapers and magazines.
Put a box of your books in your car and contact bookshops direct.
One important thing to remember is that you are not selling a book, you are selling information or entertainment. People must feel that they can enjoy the success or emotions portrayed in your book.
They want to feel that your book is an upward step towards success. In other words you are selling dreams.
Another thing to remember is that many books, particularly hard backs, are sold as presents. Advertise as ‘The Perfect Present for – dog owners, bird watchers, train spotters, thriller readers, romantics or whoever.’
How to promote your book.
Free advertising
Reviews
Interviews – Start with local newspapers and radio and TV. Local stories are always popular with the media. Make sure the title of your book is mentioned often.
Profiles – again you can send these in the form of Press Releases to the local media. If your book deals with a specific interest try relevant magazines etc.
Feature articles. Submit articles to magazines and newspapers relating to the subject of your book and make sure the book is mentioned in the credits.
Paid advertising in newspapers and magazines.
Offer you services to interested organisations as a speaker.
How to approach these people.
Send a Press Release, a photograph (not a snap), and a copy of the book.
If necessary follow up with a phone call.
For ideas to write articles that will improve your profile Click Here! or visit www.BAwriter.co.uk
List all the organisations which might be interested in the subject of the book. This will include local radio, national radio, newspapers including local freebies, TV, magazines, local shops (not just book shops – Tourist Information and small village stores might be interested in carrying a small stock of books of local interest).
Now write some Press Releases to be sent out. If possible find their email addresses. Use these in the first instance but prepare an information pack to be sent as a follow up.
Send review copies to newspapers and magazines.
Put a box of your books in your car and contact bookshops direct.
One important thing to remember is that you are not selling a book, you are selling information or entertainment. People must feel that they can enjoy the success or emotions portrayed in your book.
They want to feel that your book is an upward step towards success. In other words you are selling dreams.
Another thing to remember is that many books, particularly hard backs, are sold as presents. Advertise as ‘The Perfect Present for – dog owners, bird watchers, train spotters, thriller readers, romantics or whoever.’
How to promote your book.
Free advertising
Reviews
Interviews – Start with local newspapers and radio and TV. Local stories are always popular with the media. Make sure the title of your book is mentioned often.
Profiles – again you can send these in the form of Press Releases to the local media. If your book deals with a specific interest try relevant magazines etc.
Feature articles. Submit articles to magazines and newspapers relating to the subject of your book and make sure the book is mentioned in the credits.
Paid advertising in newspapers and magazines.
Offer you services to interested organisations as a speaker.
How to approach these people.
Send a Press Release, a photograph (not a snap), and a copy of the book.
If necessary follow up with a phone call.
For ideas to write articles that will improve your profile Click Here! or visit www.BAwriter.co.uk
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3:55 AM
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